Startups & SaaS
Distribution before you've hired for it
What you hand over
- A demo account or a walkthrough recording
- The one sentence that explains what you do
- Who it's for — the sharper the better
- Founder footage, if you're willing to be in it
What the brief locks down
- What you can say about traction, and what you can't yet
- Whether competitors may be named
- Where signups should be sent
Clips that break these are rejected and earn nothing — the creator carries that cost, not you.
The cuts
How creators actually cut it
You don't have to pick one. A campaign usually runs several at once, and the mix is what tells you which angle your audience responds to.
Product walkthrough
The workflow, start to finish, fast. Works when the before-state is a mess the audience recognises.
Founder story
Why this exists. Narrow reach, unusually high recall, and it only works if the founder is actually in it.
Problem-first
Name the problem for forty seconds and the product for five. The angle most likely to reach people who don't know your category exists.
Worth knowing before you brief it
Awareness is the honest goal here, and awareness is the hardest thing to attribute. If your board needs a signup number attached to this, say so now and we'll set it up to be measurable rather than argue about it later.
208,743,245
impressions delivered across every category
Read from our live reporting, not written by hand. The figure climbs at our measured 30-day delivery rate between reads, then corrects to the logged number.
Other categories
Start with one campaign
Tell us what you're promoting and roughly what you'd spend, and we'll come back with what it should realistically deliver — drawn from campaigns we've run, not a projection. If it isn't a fit, we'll tell you that instead.
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