How it works
A brief in, hundreds of posts out
209,073,164
impressions delivered
Read from our live reporting, not written by hand. The figure climbs at our measured 30-day delivery rate between reads, then corrects to the logged number.
- 1About 5 minutes
You write the brief
You set a total budget, pick TikTok or Instagram, and say what creators should make. Upload whatever footage you already have — the track, the trailer, the screen recording, the product shots. The brief is where you set the rules: required footage, the hook, a sound or hashtag to use, anything you don't want said, and a minimum view count before a clip is worth anything.
- You
- Budget, footage, rules
- Us
- Nothing yet
- You end up with
- A campaign brief creators can claim
- 2Within one working day
We review it before it goes near a creator
We read the brief and tell you whether it will work. If the assets are thin, or the rules contradict each other, or the category needs wording we can't enforce, you hear that now rather than after the budget is spent. This is also where we say if it isn't a fit at all — a campaign we don't think will deliver is worse for us than one we never ran.
- You
- Answer any questions
- Us
- Review, push back, approve
- You end up with
- A live campaign, or an honest no
- 3Posting usually within 24 hours
The network claims it
Your campaign goes out to a network of creators who have each proved they own the accounts they post from — a code in the bio, checked against the live profile, before a single clip of theirs can earn. They cut your footage themselves, post it to their own audience, and submit the link back to us.
- You
- Nothing — this runs itself
- Us
- Brief the network, answer creators, moderate
- You end up with
- Dozens to hundreds of live posts
- 4Before it counts, then continuously
Every clip is checked
A submitted clip lands as pending and earns nothing. We confirm the post is live, that it came from an account that creator actually owns, and that it follows your brief. Clips that break the brief are rejected and earn nothing. Clips showing the engagement pattern bought views leave behind — a view count climbing without the comments, shares and saves that normally come with it — are rejected too.
- You
- Nothing, unless you want to review
- Us
- Verify ownership, enforce the brief, reject
- You end up with
- A list of approved clips, each traceable to a post
- 5Refreshed every hour
Views are read off the live posts
Nothing is self-reported by a creator. Each approved clip is read directly from the live post on TikTok or Instagram and logged on its own with a timestamp. Every figure on your dashboard can be traced back to the individual video that earned it, and you can click through to that video.
- You
- Watch, or send the link to your team
- Us
- Read, log, timestamp
- You end up with
- A live per-clip report, with the links
- 6Against delivery
You pay for what landed
Billing is $0.50 per 1,000 delivered views, drawn down from the budget you funded. Not per clip, not per creator, not a retainer. Unspent budget is never charged. The campaign closes itself the moment the total is met, so overspending isn't something you have to watch for — it isn't possible.
- You
- Nothing to reconcile
- Us
- Bill against delivery, close the campaign
- You end up with
- A spend figure that matches a list of videos
What it commits you to
No retainer
Nothing up front and no minimum term. You fund a budget and it draws down against delivery.
You can't overspend
Set a total and a per-post cap. The campaign closes itself the moment the budget is met.
Nothing is self-reported
Views are read off the live post every hour and logged per clip, with a timestamp.
You see every clip
Not a summary — the actual list, with a link to each post and what it earned.
The trade
What you give up
Four real constraints of this model. If any of them is a dealbreaker, it's cheaper for both of us that you know now.
You don't approve each post individually
You set the rules and we enforce them, but you don't sign off every video before it goes up. That's the trade that makes hundreds of clips possible in a week — per-post approval turns a network into an agency, and an agency into a retainer.
Creators aren't reading your script
They cut your footage for an audience they know better than you do, which is why it works. Clips that break the brief are rejected. Clips that are simply not how you'd have done it are not.
We can measure views, not your funnel
We read what the platform reports on each post. Installs, signups and sales live in your analytics, not ours — so if one of those is the number you're judging this on, say so at the brief stage and we'll set it up to be measurable rather than argue about it afterwards.
Weak assets stay weak at volume
Distribution moves reach, not appeal. If the hook doesn't hold a scroll, more clips is a more expensive way to find that out — we'd rather say so before the budget goes in than take it and report the result.
More detail on how a view becomes a billed view and what it costs.
Start with one campaign
Tell us what you're promoting and roughly what you'd spend, and we'll come back with what it should realistically deliver — drawn from campaigns we've run, not a projection. If it isn't a fit, we'll tell you that instead.
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