Crypto

Reach on the channels that won't take your ad

Most paid channels either refuse crypto outright or bury it in review. Creator distribution is the route that stays open — which is exactly why the brief matters more here than anywhere else on this list.

What you hand over

  • What the project actually does, in plain words
  • Chart, docs, or announcement to reference
  • Listing or mint date
  • Your compliance line, written down

What the brief locks down

  • No price predictions, no returns, no 'guaranteed' anything
  • Required disclosure wording, exactly as your counsel wants it
  • Whether creators may hold the token they're posting about

Clips that break these are rejected and earn nothing — the creator carries that cost, not you.

The cuts

How creators actually cut it

You don't have to pick one. A campaign usually runs several at once, and the mix is what tells you which angle your audience responds to.

01

Explainer

What it is and why it exists, in under a minute. The only angle that survives an audience that has seen a thousand of these.

02

Announcement reaction

A listing, a partnership, a mainnet date. Timely, and short-lived — it works in the window and not after.

03

Chart and mechanics breakdown

For audiences that already trade. Narrower reach, considerably higher intent.

Worth knowing before you brief it

We reject clips that make financial promises, and that rejection costs the creator their payout, not you. It also means a brief that quietly wants those claims will underdeliver — say what you actually want and we'll tell you if we'll run it.

209,070,100

impressions delivered across every category

Read from our live reporting, not written by hand. The figure climbs at our measured 30-day delivery rate between reads, then corrects to the logged number.

Other categories

See all eight →

Start with one campaign

Tell us what you're promoting and roughly what you'd spend, and we'll come back with what it should realistically deliver — drawn from campaigns we've run, not a projection. If it isn't a fit, we'll tell you that instead.

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