Apps
Show the thing working, a few hundred times
What you hand over
- A test account, or a build creators can actually use
- Screen recordings, if you'd rather they didn't record their own
- App store link and any tracking link you want used
- The one feature you want shown
What the brief locks down
- Which features are fair game and which are still half-built
- Whether the tracking link must appear
- No claims about what the app does that it doesn't
Clips that break these are rejected and earn nothing — the creator carries that cost, not you.
The cuts
How creators actually cut it
You don't have to pick one. A campaign usually runs several at once, and the mix is what tells you which angle your audience responds to.
Screen-recorded demo
Someone using the app, narrated. Boring to describe and consistently the one that converts, because it answers 'what is this' in four seconds.
Before and after
The problem, then the app solving it. Needs a problem the audience recognises without explanation.
'Apps I use for X'
Yours inside a list. Lower intent per view, but it gets posted by creators who wouldn't post a straight ad.
Worth knowing before you brief it
Views are ours to measure; installs are yours. We can't see your attribution, so agree upfront which of your numbers we're both looking at.
209,074,611
impressions delivered across every category
Read from our live reporting, not written by hand. The figure climbs at our measured 30-day delivery rate between reads, then corrects to the logged number.
Other categories
Start with one campaign
Tell us what you're promoting and roughly what you'd spend, and we'll come back with what it should realistically deliver — drawn from campaigns we've run, not a projection. If it isn't a fit, we'll tell you that instead.
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