Gaming
Your game, cut by people who play games
What you hand over
- Capture footage, or a build key so creators can capture their own
- The trailer, if there is one
- Store page or wishlist link
- Anything under embargo, stated clearly
What the brief locks down
- Embargo dates, and what may not be shown before them
- Spoiler boundaries
- Whether store links go in the caption or the bio
Clips that break these are rejected and earn nothing — the creator carries that cost, not you.
The cuts
How creators actually cut it
You don't have to pick one. A campaign usually runs several at once, and the mix is what tells you which angle your audience responds to.
Highlight and 'wait, what' moments
The 10 seconds where something surprising happens. This is the cut that travels, and it is almost never the one in the trailer.
First-look and patch reactions
Creators reacting to a reveal, a patch or a mechanic. Reads as coverage rather than an ad, which is the point.
Comparison and 'games like this'
Positioning against something the audience already knows. Useful pre-launch when nobody has played it yet.
Worth knowing before you brief it
Pre-launch, the honest metric is wishlists, and wishlists lag views by days. If you need a number the same afternoon, this will look slower than it is.
209,078,737
impressions delivered across every category
Read from our live reporting, not written by hand. The figure climbs at our measured 30-day delivery rate between reads, then corrects to the logged number.
Other categories
Start with one campaign
Tell us what you're promoting and roughly what you'd spend, and we'll come back with what it should realistically deliver — drawn from campaigns we've run, not a projection. If it isn't a fit, we'll tell you that instead.
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