Consumer brands
Hundreds of people holding the thing
What you hand over
- Product, or footage of it if you'd rather not ship
- Brand kit and any packshots
- Where to send people
- What's true about the product, and what isn't
What the brief locks down
- Claims you're allowed to make about the product
- Required disclosure, per platform and territory
- Whether the packaging must be visible
Clips that break these are rejected and earn nothing — the creator carries that cost, not you.
The cuts
How creators actually cut it
You don't have to pick one. A campaign usually runs several at once, and the mix is what tells you which angle your audience responds to.
Unboxing and first impression
Opening it, using it, saying what they think. Cheap to make and the closest thing to a review at volume.
Demonstration
The product doing the thing it's for, without narration if the visual carries.
'Things I actually bought'
Yours in a roundup. Less control, more credibility.
Worth knowing before you brief it
Creators aren't reading a script, and honest first impressions include the unflattering ones. Clips that break the brief are rejected; clips that are simply lukewarm are not.
209,080,871
impressions delivered across every category
Read from our live reporting, not written by hand. The figure climbs at our measured 30-day delivery rate between reads, then corrects to the logged number.
Other categories
Start with one campaign
Tell us what you're promoting and roughly what you'd spend, and we'll come back with what it should realistically deliver — drawn from campaigns we've run, not a projection. If it isn't a fit, we'll tell you that instead.
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