Podcasts
The best forty seconds, cut fifteen ways
What you hand over
- The episode, video if you have it
- Timestamps you already know are good, if any
- Your handle and where you want listeners sent
- Guest permissions, where they apply
What the brief locks down
- Which guests may and may not be clipped
- Whether captions are required
- Topics that are off the table
Clips that break these are rejected and earn nothing — the creator carries that cost, not you.
The cuts
How creators actually cut it
You don't have to pick one. A campaign usually runs several at once, and the mix is what tells you which angle your audience responds to.
The disagreement
Two people not agreeing, cut tight. Reliably the most-shared thirty seconds of any episode.
The claim
One surprising statement, with just enough context to be arguable. The comments do the rest.
The story
A self-contained anecdote with a beginning and an end. Slower, and the one that actually converts to a listen.
Worth knowing before you brief it
Clip views and downloads are different numbers with different shapes. A clip can do very well and move downloads modestly — worth agreeing which one you're buying before we start.
209,062,534
impressions delivered across every category
Read from our live reporting, not written by hand. The figure climbs at our measured 30-day delivery rate between reads, then corrects to the logged number.
Other categories
Start with one campaign
Tell us what you're promoting and roughly what you'd spend, and we'll come back with what it should realistically deliver — drawn from campaigns we've run, not a projection. If it isn't a fit, we'll tell you that instead.
Two required fields · No card at any point · Reply within one working day