Case study
Silent collision
6 campaigns run with us. Every figure below is read from the same reporting the client sees — not written up afterwards.
76.2M
views delivered
2,174
clips published
159
creators
$0.09
effective CPM
Campaign by campaign
CampaignViewsClipsCPM
- 6.9M167$0.03
Silent Collision Campaign
TikTok
- 23.4M319$0.05
FLOAT
TikTok
- 10.4M368$0.19
DANDELION
TikTok
- 11.1M422$0.09
GREEN HOUR
TikTok
- 12.7M445$0.08
What it felt like
TikTok
- 11.8M453$0.10
completely hopelessly endlessly empty
TikTok
What the same reach costs as paid social
76.2M views bought as Meta ads at a conservative $3.00 CPM would have cost about $228,545. Silent collision spent $6,751.27.
And the posts are still up. Paid impressions stop the moment the spend does; these clips keep earning views the client never paid for — which is why the CPM above falls over time rather than holding.
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